With users arriving from lots of different referral points, it was important to explain what the tool was and the value it offered.
AICPA’s existing branding featured a lot of bold colours and simple iconography, which translated perfectly to infographics.
If your salary is lower than it should be, it’s time to print off your report and show it to your boss!
We continue to work with AICPA, helping them to improve and refine the tool, and using customer feedback to steer our decisions.
We created a set of promotional images to help advertise the tool on AICPAs social media channels.
Within a week of launching the new version, the average dwell time shot up from 32 seconds to 2 minutes 8 seconds.