Smashing Shop

Smashing Magazine Smashing Shop UI

Smashing Magazine offers editorial content and professional resources for web developers and web designers.


The Smashing Shop is home to a growing library of eBooks and video content, available individually or via an annual subscription. They also sell tickets to their quarterly Smashing conferences. The style of their old shop (powered by Magento) was very different to their blog, and Smashing wanted to raise the overall standard of the user experience, whilst moving to a Shopify backend.


With an audience consisting of tech-savvy designers and developers, we had to ensure that the product was well executed for all screens sizes. The secondary goal of the project was to encourage more customers to subscribe to the Smashing Library. As well as driving awareness within the shop front, we took the opportunity to promote subscriptions in the account area and checkout flow.


  • Responsive UI design and build
  • Custom Shopify theme
  • Sendowl integration to manage product downloads
  • Stripe integration for subscription payments