With the audience consisting of tech-savvy designers and developers, we had to ensure that the product was well executed on small screens.
Improved checkout flow
On the old shop, the user experience was affected most negatively by the checkout process. We spent a lot of time prototyping and refining each step of the checkout, looking for any opportunity to remove friction and build trust.
Smashing Magazine’s Blog had been built using a mobile-first approach and even included performance optimisations such as above-the-fold.css. We followed suit, closely following their original approach to keep things as consistent as possible in the codebase.
We took the opportunity to promote Subscriptions in the account area and checkout flow, as well as driving awareness on the shop front.