Jim Ramsden
Designing
Role
- Leads strategy and design for all projects.
- Gathers business requirements and learns about customer needs.
- Plans user-journeys and prototypes interactions.
- Designs Interfaces and writes copy.
- Wears the “admin hat” on a Monday morning.
Experience
- Started out in 2005 as a Photographer and Digital Artist.
- Landed an agency role as Graphic Designer in 2009, working on Branding, Print and Web projects.
- Progressed to Creative Director and led UI Design for brands such as ASOS, NHS, Confused.com.
- Founded Etch in 2012 to focus on Software Design for devices big and small.
Reading
Building a better Paris in Assassin's Creed Unity
Historical accuracy meets game design
Trisha Kehaulani Watson: The Beauty of Being Satisfied With 'Enough'
It was a tenet of Native Hawaiians and other indigenous people to use resources in moderation and not overaccumulate wealth.
Why Are Young People Pretending to Love Work?
I saw the greatest minds of my generation log 18-hour days — and then boast about #hustle on Instagram. When did performative workaholism become a lifestyle?
Writing
New Site, New Logo, New Domain, Same Etch.
Like all design firms, it’s important that we have a trendy looking website to impress our clients, and provide us with topics to blog…
Thanks for sharing your thoughts on some of the downsides of Design Systems.
You mention negatives such as; mass production, lazy designers, sameness.
Open Device Lab, in a suitcase.
Why go to the Lab, if the Lab can come to you?
Resting
- If he’s not working, or spending time with his family, then Jim is usually riding his bike – speeding down mountains is how he likes to switch-off and relax.
