
Role
-
Leads strategy and design for all projects. -
Gathers business requirements and learns about customer needs. -
Plans user-journeys and prototypes interactions. -
Designs Interfaces and writes copy. -
Wears the “admin hat” on a Monday morning.
Experience
-
Started out in 2005 as a Photographer and Digital Artist. -
Landed an agency role as Graphic Designer in 2009, working on Branding, Print and Web projects. -
Progressed to Creative Director and led UI Design for brands such as ASOS, NHS, Confused.com. -
Founded Etch in 2012 to focus on Software Design for devices big and small.
Jim’s latest articles
Jim’s recent reads
-
When Figma Starts Designing Us
designsystems.international -
The rise of the AI-native employee
www.elenaverna.com -
The New Skill in AI is Not Prompting, It's Context Engineering
www.philschmid.de -
The broken rhetoric of AI. A detox guide for designers navigating today's AI discourse
uxdesign.cc -
Implement WCAG Rules in Your Infographics
www.a11y-collective.com -
I Deleted My Second Brain
www.joanwestenberg.com
Jim’s teammates




