Jim Ramsden

Jim Ramsden looking lovely



  • Leads strategy and design for all projects.
  • Gathers business requirements and learns about customer needs.
  • Plans user-journeys and prototypes interactions.
  • Designs Interfaces and writes copy.
  • Wears the “admin hat” on a Monday morning.


  • Started out in 2005 as a Photographer and Digital Artist.
  • Landed an agency role as Graphic Designer in 2009, working on Branding, Print and Web projects.
  • Progressed to Creative Director and led UI Design for brands such as ASOS, NHS, Confused.com.
  • Founded Etch in 2012 to focus on Software Design for devices big and small.


  • If he’s not working, or spending time with his family, then Jim is usually riding his bike – speeding down mountains is how he likes to switch-off and relax.
  • Jim with his bike in the French Alps
  • Jim’s wife and children
  • Jim riding his bike
  • Jim holding his children
  • Jim jumping his bike
  • Jim’s children at the beach

Jim’s teammates