Jim Ramsden
Designing
Role
- Leads strategy and design for all projects.
- Gathers business requirements and learns about customer needs.
- Plans user-journeys and prototypes interactions.
- Designs Interfaces and writes copy.
- Wears the “admin hat” on a Monday morning.
Experience
- Started out in 2005 as a Photographer and Digital Artist.
- Landed an agency role as Graphic Designer in 2009, working on Branding, Print and Web projects.
- Progressed to Creative Director and led UI Design for brands such as ASOS, NHS, Confused.com.
- Founded Etch in 2012 to focus on Software Design for devices big and small.
Reading
Who has the fastest website in F1?
Can I predict the winners of the 2019 F1 season by looking at the performance of their websites? No. But I'm gonna anyway.
Why Tech Platforms Need to Be Built on Journalistic Values | Nieman Reports
In Silicon Valley startup culture, tech debt results from shortcuts taken over time that lead to broken loops, lack of larger solutions, and daily pain by those entrusted with working on and improving a product. Time and resource constraints lead to shipping imperfect code that, if not addressed over time, ultimately slows down teams and …
Why Instagram Made Multi-Photo Posts More Annoying
It’s all about the engagement
Writing
New Site, New Logo, New Domain, Same Etch.
Like all design firms, it’s important that we have a trendy looking website to impress our clients, and provide us with topics to blog…
Thanks for sharing your thoughts on some of the downsides of Design Systems.
You mention negatives such as; mass production, lazy designers, sameness.
Open Device Lab, in a suitcase.
Why go to the Lab, if the Lab can come to you?
Resting
- If he’s not working, or spending time with his family, then Jim is usually riding his bike – speeding down mountains is how he likes to switch-off and relax.
