Jim Ramsden
Designing
Role
- Leads strategy and design for all projects.
- Gathers business requirements and learns about customer needs.
- Plans user-journeys and prototypes interactions.
- Designs Interfaces and writes copy.
- Wears the “admin hat” on a Monday morning.
Experience
- Started out in 2005 as a Photographer and Digital Artist.
- Landed an agency role as Graphic Designer in 2009, working on Branding, Print and Web projects.
- Progressed to Creative Director and led UI Design for brands such as ASOS, NHS, Confused.com.
- Founded Etch in 2012 to focus on Software Design for devices big and small.
Reading
Design systems — In the wild
Advice from BEKK on how we have made design systems work for our clients.
How to Build an Audience of 1000 True Fans in a Noisy World
Building an audience for your work is easier and harder than it’s ever been. It’s easier because we have the tools and resources to create…
Slack rules of life
Create a new channel for every project. Invite the right people to join the channel to work on it. Every project has a beginning, and it has an ending as well. Don’t start a channel if you&#8…
Writing
New Site, New Logo, New Domain, Same Etch.
Like all design firms, it’s important that we have a trendy looking website to impress our clients, and provide us with topics to blog…
Thanks for sharing your thoughts on some of the downsides of Design Systems.
You mention negatives such as; mass production, lazy designers, sameness.
Open Device Lab, in a suitcase.
Why go to the Lab, if the Lab can come to you?
Resting
- If he’s not working, or spending time with his family, then Jim is usually riding his bike – speeding down mountains is how he likes to switch-off and relax.
